Portfolio

From breakthrough programs to materials that close business, this is the work that makes me proud. For each of these programs, I served as an ideator, producer or editor — sometimes all three. Upon request, and with their permission, I would be delighted to share the names of the creatives behind it.

WATCH: When we launched MiQ Sigma, our AI-powered advertising technology, it was a first of its kind. We ran :30 and :60 spots, targeted to people in the ad industry in markets around the world, to let them know. [2025]

WATCH: When we launched MiQ Sigma, our AI-powered advertising technology, it was a first of its kind. We ran :30 and :60 spots, targeted to people in the ad industry in markets around the world, to let them know. [2025]

WATCH: To explain the power of Sigma, we created a short, 2-minute film featuring MiQers explaining it directly to our clients. [2025]

WATCH: To explain the power of Sigma, we created a short, 2-minute film featuring MiQers explaining it directly to our clients. [2025]

Click: While we were hosting clients at the Cannes Festival of Creativity just weeks after launching Sigma, we also wanted to make sure those following from home knew what we were up to. Bringing along a Dude with 7.3m Instagram followers helped us d

Click: While we were hosting clients at the Cannes Festival of Creativity just weeks after launching Sigma, we also wanted to make sure those following from home knew what we were up to. Bringing along a Dude with 7.3m Instagram followers helped us do that. [2025]

WATCH: Challenger brands often encounter prospects who don't understand the role a company plays in market. Telling that story in less than 2 minutes helps address the problem. [2023]

WATCH: Challenger brands often encounter prospects who don't understand the role a company plays in market. Telling that story in less than 2 minutes helps address the problem. [2023]

WATCH: Attracting talent is highly competitive. We featured our greatest asset - our people - in a short film that lives across the company's employer branding channels. [2023]

WATCH: Attracting talent is highly competitive. We featured our greatest asset - our people - in a short film that lives across the company's employer branding channels. [2023]

We avoided the “sea of sameness” at Cannes with a street level storefront allowing over 5k festival goers/day to gain exposure to our brand and sample our offerings. We started a trend that companies in the ad industry continue to this day. Our team

We avoided the “sea of sameness” at Cannes with a street level storefront allowing over 5k festival goers/day to gain exposure to our brand and sample our offerings. We started a trend that companies in the ad industry continue to this day. Our team produced over 40 events every year. [2022]

WATCH: Upon being acquired, we worried our newly vested employees might want to leave, so we made a video highlighting our journey and suggesting the best was to yet come. [2022]

WATCH: Upon being acquired, we worried our newly vested employees might want to leave, so we made a video highlighting our journey and suggesting the best was to yet come. [2022]

CLICK: Landing a feature story in the world's most prominent business publication takes a combination of preparation, credibility, and good storytelling. Our team generated over 150 placements per year. [2021]

CLICK: Landing a feature story in the world's most prominent business publication takes a combination of preparation, credibility, and good storytelling. Our team generated over 150 placements per year. [2021]

WATCH: Cookie deprecation is boring stuff. We commissioned rapper Harry Mac to explain it and then animated his lyrics into an original music video to help our offering stand out. [2021]

WATCH: Cookie deprecation is boring stuff. We commissioned rapper Harry Mac to explain it and then animated his lyrics into an original music video to help our offering stand out. [2021]

Branding matters. Our brand previously had flat marks and a 'web 2.0' feel. We evolved to create vibrancy and included a message in the negative space: 'we can elevate your advertising.' [2021]

Branding matters. Our brand previously had flat marks and a 'web 2.0' feel. We evolved to create vibrancy and included a message in the negative space: 'we can elevate your advertising.' [2021]

CLICK: We hosted webinars warning buyers to only use inventory they can trust. To cut through the noise, we told the story through the theme of high school sex ed films. This is one of over 300 sales assets our team created every year. [2020]

CLICK: We hosted webinars warning buyers to only use inventory they can trust. To cut through the noise, we told the story through the theme of high school sex ed films. This is one of over 300 sales assets our team created every year. [2020]

WATCH: For our company all-hands, we booked Studio 8H - home to Saturday Night Live - and put on our own version of the show. Note: This was the most fun I’ve ever had at work. [2016]

WATCH: For our company all-hands, we booked Studio 8H - home to Saturday Night Live - and put on our own version of the show. Note: This was the most fun I’ve ever had at work. [2016]

WATCH: It’s hard to tell the difference between ad agencies. We repositioned ours around a modern industry need and produced this video to explain it. [2014]

WATCH: It’s hard to tell the difference between ad agencies. We repositioned ours around a modern industry need and produced this video to explain it. [2014]

WATCH: We needed to to give teeth to our new agency positioning. So, we centered our work around physical spaces putting data at the ready for our teams. This video showcases our work during the Super Bowl, but the space and process was used 24/7 and

WATCH: We needed to to give teeth to our new agency positioning. So, we centered our work around physical spaces putting data at the ready for our teams. This video showcases our work during the Super Bowl, but the space and process was used 24/7 and 365. [2013]

WATCH: Six years into our NewFront experiment, content had begun to take its place as a marketer priority. With our theme that year, we urged them to go even further. [2013]

WATCH: Six years into our NewFront experiment, content had begun to take its place as a marketer priority. With our theme that year, we urged them to go even further. [2013]

WATCH: American Express had offered their cardmembers VIP access to entertainment for years. We updated that benefit for the digital age with the first ever live streamed concert series. [2011]

WATCH: American Express had offered their cardmembers VIP access to entertainment for years. We updated that benefit for the digital age with the first ever live streamed concert series. [2011]

CLICK: In 2008, digital content was not being produced by marketers equal to how it was being consumed by audiences. We sought to change that for the benefit of the industry -- and our agency. [2008]

CLICK: In 2008, digital content was not being produced by marketers equal to how it was being consumed by audiences. We sought to change that for the benefit of the industry -- and our agency. [2008]

Jordan Bitterman Portfolio

Jordan Bitterman Portfolio