Marketing is a growth driver.

Most companies have many wonderful attributes already inside of them. The job of the marketer is to take what’s great on the inside and reveal it to those on the outside.

Great marketing builds on those attributes and creates new ones by seamlessly blending messaging with products and services.

But…ideas alone aren’t enough. At its core, marketing is a series of powerful touch points that surround audiences with the right messages and shorten the distance for them to take an action.

Philosophy

The teams I lead deliver work that builds brands, creates engagement and drives results.

  • Brands are like people: the better we know ourselves, the easier it is to go out into the world with confidence. Installing the right brand attributes ensures that communications of all kinds can be created quickly and achieve results. A vibrant brand has meaning, elicits desire.

  • It’s hard being a technology or media seller. Clients tend to think most companies are the same. Our goal is to convince them we’re different. This challenge has compounded since the start of the pandemic when sellers began operating in a hybrid world. Marketers now need to focus on what we communicate and how we deliver it.

  • Through the combination of press coverage and thought leadership, brands can insert themselves into conversations. The winning equation is: news + culture + hustle = relevance.

  • In many industries, events can be the lifeblood of great marketing, helping companies bring their brand to life. The goal is to make attendees feel embraced and to help them not just see you, but experience you.

  • In a world where the average adult consumes 8+ hours of content per day, marketers can’t get by on words and pictures alone. We need to tell stories using short and long form video, social feeds, websites and interactive assets. Each of these areas are now required to reach and influence audiences.

  • Every marketer dreams of taking a blank sheet of paper and solving problems through bespoke, breakthrough ideas. I have been fortunate to have led those processes many times during my career.