Marketing isn’t a cost center. It’s a growth driver.

Most companies have wonderful attributes already inside of them. The job of the marketer is to take what’s great on the inside and reveal it to those on the outside.

Great marketing builds on those attributes and can even create new ones by blending messaging with products and services.

But…ideas alone aren’t enough. At its core, marketing is a series of powerful touch points that surround audiences with the right messages and shorten the distance for them to take an action.

Philosophy

The teams I lead deliver work that builds brands, creates engagement and drives results.

  • Brands are like people: the more we know ourselves, the easier it is to go out into the world with confidence. Nailing the fundamentals ensures the work can be created quickly and achieve better results. The goal is to operate a vibrant brand that has meaning and elicits desire.

  • In many industries, events can be the lifeblood of great marketing, helping companies bring their brand to life. The goal is to make attendees feel embraced and to help them not just see you, but experience you.

  • In a world where the average adult consumes 8+ hours of content per day, marketers can’t get by on words and pictures. We need to tell stories using short and long form video, social feeds, websites and interactive assets. Without those, we’ll lose our audience.

  • Through the combination of press coverage and thought leadership, brands can insert themselves into conversations. The winning equation is: news + culture + hustle = relevance.

  • It’s hard being a technology or media seller. Clients tend to think every company is the same. Our goal is to convince them we’re different. This challenge compounded since the start of the pandemic as sellers began operating in a largely remote world. We needed to change what we built and how it got delivered.

  • Every marketer dreams of taking a blank sheet of paper and solving a problem through totally breakthrough ideas and execution. I have been fortunate to have participated in that process many times over my career.

We evolved a brand with flat marks and a 'web 2.0' feel into one with a message in the negative space: 'we can take you places.' [Branding, 2021]

We evolved a brand with flat marks and a 'web 2.0' feel into one with a message in the negative space: 'we can take you places.' [Branding, 2021]

Inserting a brand into moments of relevance, bonds people to a mission. We used Earth Day to put out marks & messages announcing our carbon neutral status. [Branding, 2023]

Inserting a brand into moments of relevance, bonds people to a mission. We used Earth Day to put out marks & messages announcing our carbon neutral status. [Branding, 2023]

We've built a muscle for using AI to scale and beautify our brand work. These executions make their way into seller materials and are featured at events. [Branding, 2023]

We've built a muscle for using AI to scale and beautify our brand work. These executions make their way into seller materials and are featured at events. [Branding, 2023]

Challenger brands often encounter prospects who don't understand the role a company plays in market. Telling that story in

Challenger brands often encounter prospects who don't understand the role a company plays in market. Telling that story in <2 minutes helps solve that problem. [Multimedia, 2023]

Attracting talent is highly competitive. We featured our greatest asset - our people - in a film that lives across our employer channels. [Multimedia, 2023]

Attracting talent is highly competitive. We featured our greatest asset - our people - in a film that lives across our employer channels. [Multimedia, 2023]

We didn’t just want to tell people how our CTV offering is unique, we wanted them to try it for themselves. With this interactive tool, they can do just that. [Multimedia, 2022]

We didn’t just want to tell people how our CTV offering is unique, we wanted them to try it for themselves. With this interactive tool, they can do just that. [Multimedia, 2022]

Maintaining an ongoing dialogue with our customers is critical to remaining top-of-mind, especially in areas of company focus. [Content, 2022]

Maintaining an ongoing dialogue with our customers is critical to remaining top-of-mind, especially in areas of company focus. [Content, 2022]

Cookie deprecation is boring stuff. We commissioned a hip hop artist to explain it and then created a music video to position us as a partner of choice. [Content, 2021]

Cookie deprecation is boring stuff. We commissioned a hip hop artist to explain it and then created a music video to position us as a partner of choice. [Content, 2021]

We held webinars warning buyers to only use inventory they can trust. To cut through the noise, we told the story using the theme of high school sex ed films. [Seller Materials, 2020]

We held webinars warning buyers to only use inventory they can trust. To cut through the noise, we told the story using the theme of high school sex ed films. [Seller Materials, 2020]

We avoided the “sea of sameness” at Cannes by interacting with 5k festival goers/day with a street level storefront allowing for sampling of our brand and offerings. [Events, 2022]

We avoided the “sea of sameness” at Cannes by interacting with >5k festival goers/day with a street level storefront allowing for sampling of our brand and offerings. [Events, 2022]

By turning media buys into ticker symbols, we made it easy to buy media that hits KPIs and/or supports journalism and minority-owned publishers. [Innovation, 2020]

By turning media buys into ticker symbols, we made it easy to buy media that hits KPIs and/or supports journalism and minority-owned publishers. [Innovation, 2020]

Landing a feature story in the world's most prominent business publication takes a combination of credibility, preparation, and good storytelling. [Press, 2021]

Landing a feature story in the world's most prominent business publication takes a combination of credibility, preparation, and good storytelling. [Press, 2021]

Upon being acquired, we worried our newly vested employees might leave, so we made a video highlighting our journey and suggesting the best was to yet come. [Multimedia, 2023]

Upon being acquired, we worried our newly vested employees might leave, so we made a video highlighting our journey and suggesting the best was to yet come. [Multimedia, 2023]

It’s hard to tell the difference between ad agencies. We repositioned ours around a modern industry need and produced this video to explain it. [Positioning, 2014]

It’s hard to tell the difference between ad agencies. We repositioned ours around a modern industry need and produced this video to explain it. [Positioning, 2014]

We needed to to give teeth to our new agency positioning. So, we centered our work around physical spaces putting data at the ready for our teams. [Innovation, 2013]

We needed to to give teeth to our new agency positioning. So, we centered our work around physical spaces putting data at the ready for our teams. [Innovation, 2013]

For our company all-hands, we booked Studio 8H, home to Saturday Night Live and put on our own version of the show. This was the most fun I’ve ever had at work. [Events, 2016]

For our company all-hands, we booked Studio 8H, home to Saturday Night Live and put on our own version of the show. This was the most fun I’ve ever had at work. [Events, 2016]

In '08, digital content was not being produced by marketers equal to how it was being consumed by audiences. We changed that to the benefit of our agency. [Innovation, 2008]

In '08, digital content was not being produced by marketers equal to how it was being consumed by audiences. We changed that to the benefit of our agency. [Innovation, 2008]

Six years into our NewFront experiment, content had begun to take its place as a marketer priority. With our theme that year, we urged them to go further. [Innovation, 2013]

Six years into our NewFront experiment, content had begun to take its place as a marketer priority. With our theme that year, we urged them to go further. [Innovation, 2013]

AmEx offered cardmembers VIP access to entertainment for years. We updated that benefit for the digital age with the first ever live streamed concert series. [Innovation, 2011]

AmEx offered cardmembers VIP access to entertainment for years. We updated that benefit for the digital age with the first ever live streamed concert series. [Innovation, 2011]