https://www.jordanbitterman.com/connect daily 0.75 2026-03-14 https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/e4487156-9a2d-4fe2-b591-4cd6c9143962/Bitterman-2862.jpg https://www.jordanbitterman.com/home daily 1.0 2026-03-14 https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/9f7c23bf-3ae7-4bf8-8803-b93f761a0717/Bitterman-2835.jpg https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/c998501b-f385-4d44-b8dd-1bc2029ed305/Amex.png https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/44a98c0c-1156-4fef-8ab2-0db322e578e3/Bacardi.png https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/6b87525e-3be4-40b3-b0b0-02a2f37bc97e/Bitly.png https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/b7e5141d-8457-4c61-97c1-15f51dc70ef7/BlackRock.png https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/d270ce81-7f41-4a37-bd4e-b0d90e9db2a0/Delta.png https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/4da26fb5-4cd7-48d3-9eb0-1338365341d8/Digitas.png https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/e9ccff17-fdbd-4a36-b647-5442e6378f5c/IBM.png https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/2195ed2f-0944-46cb-a20f-47acf11301d2/Lego.png https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/0e011e5d-7fe4-4a1a-b808-2f6fd1155236/Merck.png https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/7ba956aa-175f-46c5-b1b4-c989f50cf210/Mindshare.png https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/9af25cb2-57a8-4a8e-8b9e-251c78f308d2/TripleLift.png https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/f8a28554-3a29-4ae0-a332-df2e996334c5/MiQ+b+and+w.png https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/b2b2080f-6219-4778-af9e-2a91df55c536/Volvo.png https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/2e83cce9-a766-423c-92a1-51bb1945f8ba/Weather+Channel.png https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/f7fc8021-5076-4d00-99e2-56079c9a4dd1/White+House.png https://www.jordanbitterman.com/philosophy daily 0.75 2026-03-14 https://www.jordanbitterman.com/podcast daily 0.75 2026-03-07 https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/c514115a-b48b-41c8-a7bf-4aacd3f74fb6/Special+Sauce.jpg https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/d14b6859-aded-4aa3-bcdc-2826c3a1e0ab/IMG_5075.png https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/78878e1b-d881-4dfa-af24-933fa0691baf/IMG_7998.png https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/4d39705e-1c37-4095-8c5e-41934fb88d53/IMG_6264.png https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/535ec578-5d64-44fe-876b-0307be88f001/IMG_3985.png https://www.jordanbitterman.com/portfolio daily 0.75 2026-03-09 https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/7be8c88c-6401-41b3-8fa3-bfb3bcd3ad74/837_MiQ_Sigma_KV_Connectivity_8000x8000_sRGB.png Portfolio WATCH: When we launched MiQ Sigma, our AI-powered advertising technology, it was a first of its kind. We ran :30 and :60 spots, targeted to people in the ad industry in markets around the world, to let them know. [2025] https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/77a470e2-ddc7-40e0-8d06-9885feb9c3dd/SIGMA_Audiences_mock2.png Portfolio WATCH: To explain the power of Sigma, we created a short, 2-minute film featuring MiQers explaining it directly to our clients. [2025] https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/1057f3bc-cd6b-4267-9337-18a968de1d6b/Talk+to+Media+Plan.jpeg Portfolio Click: While we were hosting clients at the Cannes Festival of Creativity just weeks after launching Sigma, we also wanted to make sure those following from home knew what we were up to. Bringing along a Dude with 7.3m Instagram followers helped us do that. [2025] https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/3ccc90a7-894a-44af-b295-57cf5f84642c/Anthem+Wall.png Portfolio WATCH: Challenger brands often encounter prospects who don't understand the role a company plays in market. Telling that story in less than 2 minutes helps address the problem. [2023] https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/28a521f1-6efb-4c05-8c08-52034c507f07/Culture+Film.png Portfolio WATCH: Attracting talent is highly competitive. We featured our greatest asset - our people - in a short film that lives across the company's employer branding channels. [2023] https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/0cfefc26-03d2-47c9-8639-6f54596d4c61/Storefront.png Portfolio We avoided the “sea of sameness” at Cannes with a street level storefront allowing over 5k festival goers/day to gain exposure to our brand and sample our offerings. We started a trend that companies in the ad industry continue to this day. Our team produced over 40 events every year. [2022] https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/50ed926d-bce0-489f-9f78-e50f040d9e6f/Celebration+Video.png Portfolio WATCH: Upon being acquired, we worried our newly vested employees might want to leave, so we made a video highlighting our journey and suggesting the best was to yet come. [2022] https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/fd23c728-4636-459b-ab83-cb817f430350/WSJ.png Portfolio CLICK: Landing a feature story in the world's most prominent business publication takes a combination of preparation, credibility, and good storytelling. Our team generated over 150 placements per year. [2021] https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/7d546782-1d25-4e45-b037-3582d387aee8/P%26I+Rap.png Portfolio WATCH: Cookie deprecation is boring stuff. We commissioned rapper Harry Mac to explain it and then animated his lyrics into an original music video to help our offering stand out. [2021] https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/8b4e761d-c31e-4cfa-85fe-20a26fd6adf0/Logo+Best.png Portfolio Branding matters. Our brand previously had flat marks and a 'web 2.0' feel. We evolved to create vibrancy and included a message in the negative space: 'we can elevate your advertising.' [2021] https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/16cbe3f2-cfe4-459f-8fdf-1af04eb859af/Practice+Safe+Media.png Portfolio CLICK: We hosted webinars warning buyers to only use inventory they can trust. To cut through the noise, we told the story through the theme of high school sex ed films. This is one of over 300 sales assets our team created every year. [2020] https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/2d22b6e4-2dad-4bd1-b078-5096a392c694/Mindshare+Day.png Portfolio WATCH: For our company all-hands, we booked Studio 8H - home to Saturday Night Live - and put on our own version of the show. Note: This was the most fun I’ve ever had at work. [2016] https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/29943b8f-244d-4060-9fa3-f770520b530a/Adaptive+Marketing.png Portfolio WATCH: It’s hard to tell the difference between ad agencies. We repositioned ours around a modern industry need and produced this video to explain it. [2014] https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/c2e0ddb4-9302-4ca1-b42f-a3bf8af010eb/Loop.png Portfolio WATCH: We needed to to give teeth to our new agency positioning. So, we centered our work around physical spaces putting data at the ready for our teams. This video showcases our work during the Super Bowl, but the space and process was used 24/7 and 365. [2013] https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/70a764e3-5faf-45df-8b73-ef192a80b57c/NewFronts+Brand+is+Alive.png Portfolio WATCH: Six years into our NewFront experiment, content had begun to take its place as a marketer priority. With our theme that year, we urged them to go even further. [2013] https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/fe605662-514c-4ad2-960e-29c0ea6c5730/Unstaged.png Portfolio WATCH: American Express had offered their cardmembers VIP access to entertainment for years. We updated that benefit for the digital age with the first ever live streamed concert series. [2011] https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/50b5529f-9dee-4f99-8b66-f1f61db19371/NewFronts+AdAge.png Portfolio CLICK: In 2008, digital content was not being produced by marketers equal to how it was being consumed by audiences. We sought to change that for the benefit of the industry -- and our agency. [2008] https://www.jordanbitterman.com/portfolio/crosby-website-xgs6h monthly 0.5 2023-10-21 https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/a9db40cc-f45f-4502-abe7-39ae782181a2/Logo.png Portfolio - Jordan Bitterman Portfolio We evolved a brand with flat marks and a 'web 2.0' feel into one with a message in the negative space: 'we can take you places.' [Branding, 2021] https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/749e09a7-2961-4d84-841d-a6c21fe083ca/Climate.png Portfolio - Jordan Bitterman Portfolio Inserting a brand into moments of relevance, bonds people to a mission. We used Earth Day to put out marks & messages announcing our carbon neutral status. [Branding, 2023] https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/88c20f2a-2432-440d-a4c5-ab44f28c5bdc/Generative+AI.png Portfolio - Jordan Bitterman Portfolio We've built a muscle for using AI to scale and beautify our brand work. These executions make their way into seller materials and are featured at events. [Branding, 2023] https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/5f5af0e8-93b0-4022-be16-cc04e8c5050c/Anthem+Wall.png Portfolio - Jordan Bitterman Portfolio Challenger brands often encounter prospects who don't understand the role a company plays in market. Telling that story in <2 minutes helps solve that problem. [Multimedia, 2023] https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/28a521f1-6efb-4c05-8c08-52034c507f07/Culture+Film.png Portfolio - Jordan Bitterman Portfolio Attracting talent is highly competitive. We featured our greatest asset - our people - in a film that lives across our employer channels. [Multimedia, 2023] https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/f7fbf957-d962-4d55-8510-adb14053ac8c/CTV+Demo.png Portfolio - Jordan Bitterman Portfolio We didn’t just want to tell people how our CTV offering is unique, we wanted them to try it for themselves. With this interactive tool, they can do just that. [Multimedia, 2022] https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/ee367bd6-667b-4ae9-8db6-42c75d5270f5/P%26I+Blog.jpg Portfolio - Jordan Bitterman Portfolio Maintaining an ongoing dialogue with our customers is critical to remaining top-of-mind, especially in areas of company focus. [Content, 2022] https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/7d546782-1d25-4e45-b037-3582d387aee8/P%26I+Rap.png Portfolio - Jordan Bitterman Portfolio Cookie deprecation is boring stuff. We commissioned a hip hop artist to explain it and then created a music video to position us as a partner of choice. [Content, 2021] https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/16cbe3f2-cfe4-459f-8fdf-1af04eb859af/Practice+Safe+Media.png Portfolio - Jordan Bitterman Portfolio We held webinars warning buyers to only use inventory they can trust. To cut through the noise, we told the story using the theme of high school sex ed films. [Seller Materials, 2020] https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/0cfefc26-03d2-47c9-8639-6f54596d4c61/Storefront.png Portfolio - Jordan Bitterman Portfolio We avoided the “sea of sameness” at Cannes by interacting with >5k festival goers/day with a street level storefront allowing for sampling of our brand and offerings. [Events, 2022] https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/32d318ca-8cb1-4c8a-99c3-f457d9a71a0a/ETDs.png Portfolio - Jordan Bitterman Portfolio By turning media buys into ticker symbols, we made it easy to buy media that hits KPIs and/or supports journalism and minority-owned publishers. [Innovation, 2020] https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/fd23c728-4636-459b-ab83-cb817f430350/WSJ.png Portfolio - Jordan Bitterman Portfolio Landing a feature story in the world's most prominent business publication takes a combination of credibility, preparation, and good storytelling. [Press, 2021] https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/50ed926d-bce0-489f-9f78-e50f040d9e6f/Celebration+Video.png Portfolio - Jordan Bitterman Portfolio Upon being acquired, we worried our newly vested employees might leave, so we made a video highlighting our journey and suggesting the best was to yet come. [Multimedia, 2023] https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/29943b8f-244d-4060-9fa3-f770520b530a/Adaptive+Marketing.png Portfolio - Jordan Bitterman Portfolio It’s hard to tell the difference between ad agencies. We repositioned ours around a modern industry need and produced this video to explain it. [Positioning, 2014] https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/c2e0ddb4-9302-4ca1-b42f-a3bf8af010eb/Loop.png Portfolio - Jordan Bitterman Portfolio We needed to to give teeth to our new agency positioning. So, we centered our work around physical spaces putting data at the ready for our teams. [Innovation, 2013] https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/2d22b6e4-2dad-4bd1-b078-5096a392c694/Mindshare+Day.png Portfolio - Jordan Bitterman Portfolio For our company all-hands, we booked Studio 8H, home to Saturday Night Live and put on our own version of the show. This was the most fun I’ve ever had at work. [Events, 2016] https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/50b5529f-9dee-4f99-8b66-f1f61db19371/NewFronts+AdAge.png Portfolio - Jordan Bitterman Portfolio In '08, digital content was not being produced by marketers equal to how it was being consumed by audiences. We changed that to the benefit of our agency. [Innovation, 2008] https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/70a764e3-5faf-45df-8b73-ef192a80b57c/NewFronts+Brand+is+Alive.png Portfolio - Jordan Bitterman Portfolio Six years into our NewFront experiment, content had begun to take its place as a marketer priority. With our theme that year, we urged them to go further. [Innovation, 2013] https://images.squarespace-cdn.com/content/v1/6533fb0e21ac9f658473b612/fe605662-514c-4ad2-960e-29c0ea6c5730/Unstaged.png Portfolio - Jordan Bitterman Portfolio AmEx offered cardmembers VIP access to entertainment for years. We updated that benefit for the digital age with the first ever live streamed concert series. [Innovation, 2011]